Luiza Dale (b. 1988, Rio de Janeiro) is a graphic designer and teacher based between Richmond and Brooklyn. Her work explores (1) how live performance can happen in print and digital reproductions and (2) visual representation that pushes against norms of clarity. Luiza designs independently and as part of the studio The Aliens in addition to running Quickbooks. She is Assistant Professor in the Department of Graphic Design at Virginia Commonwealth University. Luiza is currently a graphic design resident at ISLAA.

For a while, Luiza has designed and taught following an ethos she calls Bad Design. The term references design that questions standards of “good design” set by people in power a long time ago. She’s taught 2 Bad Design elective classes at Parsons and gave a lecture of the same title at Typographics 2024. In addition to being bad, Luiza is interested in performance studies as a lens to better understand how design is perceived and experienced by others. She taught It’s telling how telling a telling can be at the Yale Norfolk School of Art in summer 2023. For more information, see Luiza’s Teaching Portal.

Luiza has been an adjunct instructor at the Yale School of Art, Parsons School of Design, and Rutgers Mason Gross School of the Arts. She has lectured and served as critic at a number of other universities including Boston University, Columbia GSAPP, Harvard GSD, New York University, Pratt Institute, and Wesleyan. Luiza has worked at Meta Open Arts, freelanced with Porto Rocha, collaborated with Other Means, and acted as Art Director at Outdoor Voices, Design Director at Playlab Inc., Designer and Editor of the periodical Clog, and Senior Designer at Imprint Projects. She holds an MFA from the Yale School of Art where she was awarded the Charles Sawyer Prize.

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